Vidanapathirana, R., Wijesooriya, W.A.N., Priyadharshana, W.H.D. and Rambukwella, R.N.K.<\/p>\n
ABSTRACT<\/strong><\/p>\n Pineapple has been identified as a sector with high potential in the world with an increasing View Full Paper PDF<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Value Chain Analysis of Pineapple: Evidence from Gampaha District of Sri Lanka Vidanapathirana, R., Wijesooriya, W.A.N., Priyadharshana, W.H.D. and Rambukwella, R.N.K. ABSTRACT Pineapple has been identified as a sector with high potential in the world with an increasing demand. In Sri Lanka, the fruit is grown for the local market as well as for the … Continue reading
\ndemand. In Sri Lanka, the fruit is grown for the local market as well as for the export market,
\nhence development of the sector promises lavish returns. The study aims at identifying
\nchallenges, opportunities and entry points in the pineapple sector with reference to the
\nGampaha district to provide the basis for identification of critical areas for interventions by
\nperforming a Value Chain Analysis. The channel mapping methodology was used to analyse
\nthe value chain. Quantitative analysis such as gross margins, market margins and value
\naddition percentage were calculated. The study found that during the first year of cultivation,
\nplanting was the highest cost component while it was plant maintenance in the second year.
\nIt also revealed that considering the total cost for labour, machinery and input, the input cost
\nwas the highest cost component (71%), followed by labour cost (24%). Analysis of marketing
\ncost and margins of each value chain actors shows that the highest net margin was reported
\nfor retailers (14-20%) whereas farmers\u2019 net margin was 9-13%. Gross margin between
\nproducer and retailer was very high for pineapple. Considering the value addition of
\npineapple, raw material cost is the highest cost component for dehydrated pineapple (76%)
\nand canned products (39%) respectively. Processing and exporting companies grapple with
\ninsufficient raw material supply, lack of credit facilities, high labour cost, high price of quality
\npacking material and especially high purchasing price of fresh fruits. Many challenges can be
\naddressed directly by the private sector in partnership with the state.<\/p>\n