De Silva. L.H.N, Lakmali. C.D.A., Jayasinghe-Mudalige. U.K., Dharmakeerthi. R.S., Dandeniya. W.S. and Balasooriya. W.K.<\/p>\n
ABSTRACT<\/strong><\/p>\n Bio-fertilizer is one of the Eco-Friendly Technologies (EFT) developed through a multi- phased project to reduce the quantity and frequency of Chemical Fertilizer (CF) usage in paddy farming. What factors trigger farmers to adopt EFTs in the field, and more importantly, the \u201crole of economics\u201d in adoption of such technologies is, however, not yet fully understood. This study explores the outcome of an economic analysis carried out to determine the willingness-to-pay (WTP) of farmers, as potential end-users, for Bio- fertilizer. Structured questionnaire-based, face-to-face interviews were conducted aiming a set of paddy farmers (n=120) registered with a multi-stage, multi-criteria project in Anuradhapura and Kurunegala Districts to collect data. Choice Experiment (CE) method was employed to elicit farmers\u2019 Marginal Willingness-To-Pay (MWTP) for the deliverables of the product. The estimates from Conditional Logit model revealed that certain attributes, including \u2018high nutrient solubilizing rate\u2019 (i.e. the highest value of Rs. 908 per acre), \u2018promotional activities through farmer meetings\u2019 (Rs. 749 per acre), \u2018low environmental damage\u2019 (Rs. 471 per acre), \u2018powdered form of fertilizer\u2019 (Rs. 458 per acre) and \u2018availability through private markets\u2019 (Rs. 320 per acre) possess a significant relationship with farmer\u2019s WTP. The outcome of the study implies that the farmers, in general, exhibits positive attitudes and willing to pay relatively high prices for eco-friendly attributes associated with EFTs like Bio-fertilizer, but needs to expose a modified product according to farmer preferences to offset short-term benefits of chemical fertilizer use.<\/p>\n KEYWORDS:<\/strong> Choice experiment, Eco-friendly technologies (EFTs), Marginal willingness-to- pay (MWTP)<\/p>\n View Full Paper PDF<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Replacing the Chemical Fertilizer Through Eco-Friendly Technologies Developed for Paddy Cultivation: How Much Farmers are Willing-To-Pay For? De Silva. L.H.N, Lakmali. C.D.A., Jayasinghe-Mudalige. U.K., Dharmakeerthi. R.S., Dandeniya. W.S. and Balasooriya. W.K. ABSTRACT Bio-fertilizer is one of the Eco-Friendly Technologies (EFT) developed through a multi- phased project to reduce the quantity and frequency of Chemical Fertilizer … Continue reading